1. Telecom Company
Need: Position the company as an industry leading Service Provider at B2B tradeshows.
Solution: In support of a corporate rebranding initiative which included ads depicting the company as a Team Player in All Star Game Programs for major professional sports, we developed a wardrobe of branded “Team-Wear” for use at Trade shows along with coordinated premium items. We supported every aspect of the comprehensive show campaign with pre-show, onsite and post-show promotional giveaways, including higher-end, themed gifts which clients received at a themed “after show” party, and coordinated “Party-wear” for employees.
Results: The cohesive approach elevated the company’s profile at the show, and increased awareness of their products and markets served. The quality of leads captured at the show increased significantly and resulted in faster customer acquisition rates due to improved perception of the company, their products and ability to provide superior customer service.
2. A company which manufactures a highly specialized, ultrasound tool for use in industrial/manufacturing environment.
Need: Promote a new product launch and a Users’ Conference.
Solution: A custom-shaped keytag in the unique shape of the product with the conference dates printed on back. Item was distributed in gift bags to all attendees at an industry-related trade show.
Results: Increase in inquiries for new product. 20% increase in early registrations for conference.
3. Personal Coach with upscale clientele
Need: An inexpensive item with high perceived-value to give out at speaking engagements.
Solution: Research resulted in locating simulated leather jotters and journals on clearance pricing. Items printed with message and website. These were 1st Quality products at savings of 66% – 76%.
Results: A quality gift given with confidence. Increase new client sign up rate following speaking engagements in conjunction with gift.
4. Real Estate Attorney
Need: A leave behind at speaking engagements with Realtors’ Associations and the like. Clients frequently ask to borrow a pen at Real Estate closings.
Solution: A high quality, inexpensive pen with contact information imprinted on the barrel.
Result: Item is well received by Real Estate professionals and Clients alike. Quality and quantity of referrals are up.